Mookie was an exercise I created for myself to develop a new brand, from concept to design! I choose to create an Ice Cream Sandwich brand, for fun.

This project main idea was to create a fun Ice Cream Sandwich brand, the name “Mookie” comes from two words: Mucca (cow in italian - known to have the best ice cream in the world) and Cookie!

”Mookie” is also the name of the cow in the logo. Check out the brainstorm process on how I got to the final cow design. My main idea was that it had to be a fun and silly, yet simple.