Since its creation by my Grandfather,
Cachaça do Cedro was bottled in empty 1.5L plastic bottles.
A room near the kitchen was home to many empty soda bottles, waiting for their
 turn to be sanitized and re-brought to life with Cachaça do Cedro and a new label.

With the intention of giving new life to the brand, in addition to developing a new visual identity, the concept behind the packaging also has been re-imagined with one simple change that will make all the difference - instead of the bottles being plastic,
glass bottles, those that we are sorry to throw away after they are empty.

People will be able to bring their empty glass bottles to kiosks Cedro, where they
will be sanitized and filled with Cachaça do Cedro will finally receive a new label.

Any bottle can be a Cachaça do Cedro, the authentic brazilian Cachaça.

Giving a new life to the brand was also important in this process,
it should be something colorful and joyful, so thats what I ended up creating: